Hip hop star P Diddy says not to mock new aftershave

Aug 10 2008 Edited By Billy Sloan And Mickey Mcmonagle

HIP hop boss P Diddy says his new aftershave is not to be sniffed at despite its ludicrous name.

His men's fragrance is called I Am King and the rap star says: "It is a statement about all men.

"We are all descendents of royalty. If we respect ourselves we are all kings. It's nothing to do with being arrogant."

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