GIANFRANCO ZOLA made an unhappy start to his reign as West Ham boss as Chris Brunt struck a late winner for West Brom.
Zola had seen his new side recover from conceding an early effort by James Morrison, right, to lead 2-1 thanks to goals from Mark Noble and captain Lucas Neill.
But a penalty from Roman Bednar levelled matters for the home side before Brunt grabbed the winner seven minutes from time to give Albion their first win of the new League campaign.
Former Chelsea star Zola watched from the stands and will be aware that much work needs to be done defensively if the Hammers are to make strides forward.
Tony Mowbray's side just about deserved their victory with home captain Jonathan Greening a key figure in midfield.